Year-End Reflections and Forward Planning: A Guide for Small Business Owners As the year draws to a close, small business owners find themselves at a ...
The Importance of Creative and Relevant Holiday Marketing Campaigns The holiday season is a time when consumers are bombarded with marketing campaigns, promotions, and discounts ...
Embracing the Autumn Advantage: Why Fall is Great for Businesses As the leaves turn vibrant hues of red and gold and the air grows crisp, ...
The Importance of Continuous Learning and Development Continuous learning and development are essential in today’s dynamic world, where the pace of change is faster than ...
Strategic Success: Mastering the Art of Setting and Achieving Business Goals Goals propel change and growth. For a company, having goals in place means you ...
How to Repurpose Old Marketing Content for a Successful Digital Journey In the ever-evolving world of digital marketing, keeping your content relevant is crucial. As ...
What Sets Consumer Choice Award Apart from Other Awards Consumer Choice Award (CCA) stands out among other awards due to its rigorous and impartial consumer ...
In the bustling world of deadlines, meetings, and projects, it's easy for mental health to take a backseat. Yet, its importance cannot be overstated. Employees ...
AI Revolution: Small Business Edition - Unlocking Efficiency and Growth In today's digital age, artificial intelligence (AI) is not just a luxury for large corporations; ...
Forging Success Together: The Power of Small Business Communities In the bustling world of small businesses, forging connections and fostering collaboration can make all the ...
Navigating Ethical Marketing In the fast-paced world of marketing, where messages bombard consumers from every angle, the importance of ethical marketing practices has never been ...
Small Business Owners Can Increase Their Online Engagement in 2024 A new year means a new marketing opportunity to capture new clients and prospects for ...
User Generated Content (UGC): How to Get the Most Out of It Businesses - especially small to medium-sized ones - are always looking for new ...
Unleashing the Power of Artificial Intelligence: Navigating the AI Frontier Artificial intelligence (AI) is certainly getting a lot of attention today for all it promises ...
Using Content Marketing for Business Growth As a business, you know your customers, including what they expect from the services you provide to them. The ...
Achieving success as a local business doesn't work like it used to. Advertising was once a simple matter of sending out mailers and buying newspaper ...
"You've got 30 seconds to wow me." -- No pressure, right? Whether you're at a networking event, tradeshow, or even just chatting with someone you ...
As a small business, it's in your best interest to stay ahead of the curve. This is especially true with respect to social media. Larger ...
So, you’ve got a great idea. But if we’re being realistic, so does everyone else. Thinking is human nature after all, and it’s only logical ...
Whether you’re aware or not, every brand tells a story. It sums up a set of emotions that override the rational side of our brains ...
Marketing is an ever-changing landscape. What sold yesterday won't necessarily sell today, and it's important to know what efforts are most worth your while. This ...
Humans are emotive, sentient creatures. We've evolved quite a bit over the centuries, but have always maintained a love for connection and storytelling. In the ...
In today's competitive business landscape, image is everything. It's a core determinant of how your company is seen by the public, and in turn, the ...
The opportunities and challenges of tomorrow will be different from those of today. The digital marketing landscape of 2023 will require new insights, strategies, and ...
Whether you're in the marketing or snow clearing industry, there are countless reasons to involve creative design in your business. Let's break down some of ...
What’s the one skill that all great leaders have in common? The ability to give engaging public speeches. From business to politics to media, the ...
Media has been around for ages - from the early days of cave paintings to today's mass media channels. But what exactly is media, and ...
Networking - it's one of those things that everyone knows they should do, but rarely make the time for. It's often seen as a bit of ...
Go anywhere for marketing advice and you'll hear all about it; social media is essential for businesses who want to exist and thrive in the ...
After a hectic patch of your prime selling months, seasonal businesses often experience a sharp downturn in sales, often with little or no warning. To ...
Mastering the Art of Google Display Network If you are marketing, you can’t underestimate the power of Google. The company is a tech giant for ...
Have you developed a business website or had one for a while, but you are not getting the desired traffic? This could be because you ...
More than 4.62 billion people or roughly 58 percent of the world’s population use social media. These are platforms for you to directly engage with ...
With a company newsletter, you can share information about products, services, and the company to a set of subscribers. The recipients would include both existing ...
Have you ever typed a company name or even their entire site URL on Google and still had to go through a list of results ...
The last two years showed us how quickly entire industries and functions can change. If digital transformation and online user journeys were the themes of ...
2021 continued to present digital marketers with challenges and uncertainties; the market and consumer behaviour are evolving at a rapid rate, and remaining agile and ...
For the past 11 years I have had a front row seat watching Consumer Choice Award promote the incredible companies that make up our winners. Local ...
While the pandemic has been nothing short of devastating for small businesses, it has also given them an opportunity to rethink their business strategies. To ...
The pandemic and the resulting lockdown have dramatically increased the amount of time people spend on their digital devices. Of all the forms of content ...
Blogging is one of the most effective ways for a small business to build an audience and improve conversion. It is a time-tested way to ...
Every brand hopes to create differentiation. Every business wants to break out of the clutter and be remembered for its uniqueness. Everyone claims that they ...
Consumer Choice Award (CCA) is fundamentally different from all other awards. That’s because it is the only award based on statistically supported independent research. The ...
Few years will go down in modern history as having been as unpredictable as 2020. Everyone’s plans were upended in one way or the other, ...
