How To Improve Your Brand Image

In today’s competitive business landscape, image is everything. It’s a core determinant of how your company is seen by the public, and in turn, the customers it attracts.

But despite this importance, brand image is anything but straightforward. In fact, it’s particularly difficult for medium to small sized businesses, who are often short on the resources and guidance they need to properly implement a strategy.

If you fall into this boat, don’t worry. We’ve compiled this blog of helpful tips to get started!

1. Establish Your Brand Identity

Before you can begin building your brand image, the first thing you need is to establish a clear, consistent identity that will be your foundation. This includes deciding on a name and logo, as well as the values and culture you want to promote.

2. Leverage Social Media

Social media is one of the most powerful tools available to medium and small businesses today, so make sure to use it to your advantage. Develop a presence on relevant platforms, such as Facebook, Instagram, TikTok, etc and use them to promote your brand image and engage with your customers.

3. Network and Collaborate

Networking and collaboration are essential to building an effective brand image. Look for ways to join forces with like-minded businesses, influencers and other industry figures. Attend events and speaking engagements whenever possible as these can be a great way to get exposure for your brand.

4. Capitalize Upon Content Marketing

Content marketing is a powerful way of building a positive brand image. Use content such as blogs, infographics or videos to communicate your message in an engaging way. You can also use email marketing to reach out to potential customers and keep them updated on your products or services.

5. Create a Positive Customer Experience

Finally, creating a positive customer experience is key to maintaining your brand image. Make sure that all interactions with customers are consistent and professional, from the sales process to after-sales support. And don’t forget to stay on top of customer feedback, whether it’s positive or negative; this will help you continually improve your service.

Looking for a faster path to company recognition?

Consumer Choice Award helps its winners to build brand image via tools and initiatives that celebrate their success. Reach out today to learn more!

Daria Kiseleva, Media Manager at Consumer Choice Award