Keeping Up With Social Media Trends

Go anywhere for marketing advice and you’ll hear all about it; social media is essential for businesses who want to exist and thrive in the twenty-first century. And that is true – over 73% of marketers report that their efforts through it have been at least ‘somewhat’ or ‘very effective’.

But while social media is an important tool for standing out in the modern market, the truth is that having a business presence on it doesn’t mean inherent success.

Garnering attention online extends much further beyond simply being present, it means being able to understand and navigate the social landscape on an intuitive level.

It means paying close attention to updates, changes and feature rollouts to always be ahead of the curve.

But most importantly, it means having a well-defined comprehension of current trends and how they can be leveraged in your business’ favour.

What Does This Look Like?

There are a few key ways to make sure you’re always on the cusp of social media success.

The first is to have a plan.

This might seem like a no-brainer, but social media success does not come without a strategy. You need to know who your target audience is, what platforms they use most, and what type of content they will respond to. This will help you create a social media strategy that is tailored to your business goals and objectives.

The second way to make sure you’re always ahead of the social media game is to stay up-to-date.

This means being aware of changes in algorithms, new features, and updated best practices. It can be helpful to set up Google Alerts for your industry so you’re always in the know.

The third way to make sure you’re ahead of the social media curve is to experiment.

Not everything you do is going to work, but if you’re constantly trying new things, you’re more likely to find a strategy that does. Don’t be afraid to try something new, even if it seems a little out there.

Social networks are ever-evolving tools, and as their landscapes change, so too must businesses’ efforts to remain relevant. By taking these tips into account, you can position yourself and company to always remain ahead of the social media curve.

Widad Bechir, Marketing Specialist at Consumer Choice Award