Mastering the Art of Google Display Network
Mastering the Art of Google Display Network
If you are marketing, you can’t underestimate the power of Google. The company is a tech giant for a reason, and a very important resource. With other marketing competitors learning the art of SEO, it is important that you are using every asset at your disposal. The Google Display Network is among the most dynamic of ways to advertise and ensure your product has as many eyes on it as possible.
Google Adwords is split two ways; 1. Google Search 2. Google Display Network (GDN). Google Search advertising sounds a bit clearer than the Display Network. Ads that appear in Google searches are very straightforward. Google Search has its strengths, but limitations in that it can only be composed of text. This is where Google Display Network comes in and truly shines.
Google Display Network allows businesses to run display ads across participating websites, apps and videos, including some of the world’s most visited ones such as Gmail or YouTube. With GDN, it is far easier to deliver a visual of your product to potential customers. Businesses can run display campaigns showcasing banners or other advertisements through the Google Display Network to websites that share their main consumer’s common demographic or users who have visited their website before.
GDN allows you to target consumers and get the most out of your advertising budget. It is very easy to do well with the Display Network, as Google has resources to help you optimize, such as sending a campaign creator notifications on any setting they have made that might decrease performance.
Google Display Network is a perfect tool for anyone trying to increase their outreach. There are multiple display ad types to allow you to choose the one for your needs, as well as to develop reaching certain audiences. Mastering the art of the Google Display Network only serves to benefit any business.
Kate Cross, Brand Manager at Consumer Choice Award
