The Power of Videos and Video Marketing
The pandemic and the resulting lockdown have dramatically increased the amount of time people spend on their digital devices. Of all the forms of content they engage with, video seems to the undisputed leader. For those in marketing and content creation, video has become the most effective medium to influence their audiences.
At CCA, we pride ourselves on our ability to create effective, personalized videos to fit your brand based on the goals you have outlined for your business. Whether you need a 15-Second Influencer Video, which are ideal for seasonal promotions, email blasts or online advertising, or a 120-Second Industry Video telling the personalized story to your company, culture and services, we will design unique, engaging content that will bring new life to your business.
84 percent of marketers say that video has helped them generate leads. Over 60 percent of consumers prefer video to learn about a product or service. No wonder then CCA winners prefer videos to tell their stories. Here are five reasons to use videos to power your digital marketing.
1. Great first impression
A video on your landing page makes it easier to consume. Paragraphs of text dissuade users while videos meet with little resistance. Everyone knows that a video won’t take more than a couple of minutes. That makes your website seem user-friendly and easy to navigate.
2. It’s dynamic
There’s a reason YouTube is filled with “how-to” videos. Through a video, you can engagingly explain even difficult topics. An infographic on text doesn’t look as interesting as a dynamic graph in a video. It’s the right medium to showcase your product or service differentiation memorably.
3. Sharable content
No one wants to copy and paste long-form text. If a user likes your video, it’s easier for them to share it on social media or through messaging apps. That gives further organic reach for your video marketing and is a highly effective way to increase brand awareness. With the right video, your users will do your marketing.
4. Helps in SEO
Another reason to add video to your marketing mix is that it helps you rank higher. Those websites with frequently updated videos are more likely to see greater customer engagement and therefore get higher rankings. And, remember that YouTube is the world’s second-largest search engine.
5. Humanizes the brand
A video can humanize your brand like no other medium. Instead of several paragraphs on the founders and the company mission, upload an imaginative video that tells your story in an empathetic and relatable manner.
With the profusion of smartphones and editing software, it has also become easy to create, edit, and distribute videos. In other words, you have everything you need to utilize the power of videos to amplify your marketing.
Kate Cross, Brand Manager at Consumer Choice Award
