Website Audit, What is it? And Why it is Important
Have you ever typed a company name or even their entire site URL on Google and still had to go through a list of results before finding the correct one?
Most businesses know the importance of having an online presence, however, what many don’t know is that having a website isn’t enough. They also need to invest in their website’s performance.
When trying to find a specific business online, customers first go to Google and then search for a brand name, hoping its website will be the first thing they see on the search result page.
However, when a website isn’t optimized to rank on the Google search engine result page (SERP), it may be automatically placed on the second or third page of results.
How does a business resolve this issue? The first step is to conduct a website audit. A website audit also referred to as SEO audit, is the process of optimizing a website to rank in Google’s top organic results. Conducting a website audit also includes identifying key issues such as URL Errors, slow Page Speed, absence of Keywords relevant to the business and industry.
One of the most important components of a web audit is the keyword strategy. Keywords are the words and phrases customers type into search engines. By conducting research on the top keywords relevant to a specific industry and adding the ones with higher search volumes to their site, businesses can improve their Google ranking. Customers will then be able to better locate the target website and as a result, the company will benefit from the clicks intended for their brand instead of their competitors.
Businesses that want a strong online presence while increasing their site traffic and performance, must first start with a website audit.
Widad Bechir, Marketing Specialist at Consumer Choice Award
