What’s The Next Biggest Marketing Trend?
Marketing is an ever-changing landscape. What sold yesterday won’t necessarily sell today, and it’s important to know what efforts are most worth your while. This is especially true for small businesses and entrepreneurs, who are often limited in the money they can afford to put into a campaign.
With that in mind, we’ve written this helpful article detailing the top marketing trends taking hold in 2023. Give it a read and consider the new ways you can reach customers amid growing competition.
Leveraging AI
From Google’s BARD to ChatGPT, it’s safe to say that AI has hit the mainstream. So why not take advantage of it? This emerging technology offers plenty of opportunities for businesses of all sizes to target their messages, analyse customer behaviour and personalise the user experience.
Focusing On Social Commerce
Social Commerce is all about buying and selling goods over social media platforms. It’s no wonder that Facebook, Twitter, Pinterest and Instagram have been investing heavily in this area, offering users more and more ways to purchase items without ever leaving the platform. This is a must for small businesses looking to reach a customer base beyond their own sites.
Leveraging Voice Search
Voice search has been on the rise for some time now, and is only expected to grow even more in the coming years. As such, businesses should start optimising their content for voice search queries to ensure they’re getting the most out of this technology. Take note of popular words and phrases people are using when it comes to your product or industry, then tailor your content accordingly. You should also be sure to set your business’ Google account with clear location data to ensure you’re the name given when someone asks their smart speaker for “_____ near me”.
While there’s no predicting the future, what we’re seeing today in marketing suggests that consumers are looking for more convenience and personalised experiences. By keeping these trends in mind and tailoring your tactics accordingly, you can stay ahead of the competition and keep your customers happy.
Sophia McFadden, Marketing Specialist at Consumer Choice Award
